How to Start Writing Your Business Book Today
There always seems to be a reason to put off writing a business book: a packed schedule, uncertainty about where to begin, or a claim that it isn’t the right time. But if you want your name on a business book that you can use to propel your career and open the door to new opportunities, the best time to begin is now.
How to start writing your business book today:
- Decide why you’re writing the book
- Choose a simple, focused idea
- Define your audience
- Create a writing schedule
- Create an outline
One step in the writing process could be enlisting the help of professionals. Take a look at Writing Dr’s services to see what we can offer to help make your business book a reality.
Decide why you’re writing the book
Before you do anything else, you need to start by deciding why you’re writing a business book. Do you want to build your authority? Is it a tool to attract new clients? Are you hoping to strengthen your personal brand? Or perhaps you want to share your insights and expertise with a wider audience. Familiarising yourself with your ultimate goal will mean that your writing is focused and meaningful, and it will provide you with motivation throughout the entire process.
Choose a simple, focused idea
Once you know why you’re writing, you’ll need to know what you’re writing about. Don’t cover everything that you know. Doing that will lead to a messy, broad book that’ll be hard to sell. Instead, pick a specific topic that you’re an expert on. You could centre your book on a system or framework that you use. It could be a problem that you’ve solved in a unique way, or a topic that you’ve become an expert in. Keep it simple, and keep it focused.
Define your audience
Who are you writing for? Knowing your business book audience allows you to tailor your writing to them. Think about who would benefit most from your book based on the topic you’ve selected. Consider the challenges they’re facing and what they want to achieve. Trying to appeal to everyone will make your book too broad. Clarify who you want your audience to be and keep them in mind when you put pen to paper.
Create a writing schedule
It’s no secret that writing takes time. To avoid the writing process becoming overwhelming, create yourself a writing schedule. Consider your current commitments and decide how much time you can dedicate to your writing. It doesn’t have to be massive chunks of time, but it should be consistent. You could aim for two hours every evening before bed, or you could set aside time before work each morning. You should schedule time when you know that you can work best.
Need some tips on writing a book while working full-time? Read this Writing Dr blog.
If you know that you don’t have the time to write a book, you could enlist the help of a business book ghostwriter. This is a professional who will take your ideas and concepts and shape them into a finished manuscript. Many entrepreneurs and business owners opt for this support to complete a business book more efficiently.
If you think that hiring a ghostwriter could be the best move for your business book, have a look at Writing Dr’s ‘Get Published’ package.
Create an outline
You can’t write anything until you have an outline. Well, you can, but it won’t end well. Outline your business book to help keep you on track. Plan the content from start to finish, making sure to note down any case studies, examples, or anecdotes you want to include.
For a more detailed look at creating an outline that works, read this Writing Dr blog, or take a look at Writing Dr’s Book Planner.
So what are you waiting for? Get started on your business book today and book a call with Writing Dr for a chat about how we can help you!